PBS India is a high-attention, offline sampling medium for perfume fragrances with digital-out-of-home advertising spaces built to reimagine how sensory brands engage consumers in the real world.

Founded by Pranshu Saggi, a UK-educated business professional, PBS India brings together an international perspective, structured business thinking, and on-ground execution to solve a modern brand challenge: how to create meaningful, memorable engagement in an increasingly cluttered digital landscape.

The platform is built on a simple belief: sensory products cannot be sold through screens alone. Fragrance, in particular, demands physical interaction—trial, context, and presence. PBS India exists to create structured, premium environments where this interaction can happen efficiently, repeatedly, and at scale.

Designed for modern brands that value experience as much as reach, PBS India enables controlled exposure, higher recall, and genuine consumer interaction—without the noise and inefficiency of conventional formats. We believe that physical trial creates asymmetrical value for sensory products—and when executed with intent, design, and restraint, it becomes a powerful media channel in itself.

Built at the intersection of global exposure and local execution, PBS India is focused on redefining how sensory brands are discovered, experienced, and remembered.